POSITION SUMMARY: 

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NEW HEIGHTS BMC MEDIA guides brands, businesses, agencies and start-ups through the concept and development of user-friendly advertising & marketing products, promotions, and strategies that highlight the uniqueness of each brand’s proposition.

MARKET RESEARCH ANALYST

Market Research Analysts are marketing specialists who help determine an organization’s position in the marketplace in order to effectively promote their products and services. The Market Research Analyst researches, collects, and analyzes data to evaluate the existing and potential product/service markets. They gather data on consumer demographics, preferences, needs, and buying habits. Using this information, they may determine potential markets, product demand, and pricing to help the company market its current and/or future products and/or services.

They research competitors and their marketing methods. By Identifying, studying, and monitoring competitors Market Research Analysts are able to gather additional consumer information, deliver research of market conditions, and uncover changes in the industry that may affect sales.

ESSENTIAL FUNCTIONS (MAJOR DUTIES & RESPONSIBILITIES):

The initial staff is expected to assume multiple roles while undertaking multiple responsibilities. Your duties may include:

• Monitoring and forecast marketing and sales trends.
• Assisting in the development of marketing plans.
• Conducting research on specific market conditions.
• Analyzing consumer preferences to determine the potential sales of a product or service.
• Analyzing prices, methods of marketing and distribution.
• Measuring the effectiveness of marketing programs and strategies.
• Devising and evaluating methods for data collection.
• Gathering data on consumers, competitors, and market conditions.
• Using statistical software to analyze and interpret data.
• Maintaining strict confidentiality of sensitive information.
• Simplifying complex data into a user-friendly format such as graphs, charts, and other visual aids.
• Preparing and present reports to clients and management.
• Respecting and maintaining the confidentiality and integrity of NEW HEIGHTS BMC.
• Complying with and adhering to all NEW HEIGHTS BMC policies and procedures.

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